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IP Management Strategies for Profiting from Business Model Innovation

Idea posted: November 2013
  • Strategy
  • Innovation & Entrepreneurship
  • Operations

How do companies protect their innovative business models from competitors? According to this Idea, intellectual property strategies are often utilized to do this, and depending on what type of company, formal or informal strategies can be the most appropriate. This research looks at four types of business model to analyze the role of IP management strategies in profitable business model innovation.

Idea #259
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