Ideas from Ghose, Anindya

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Search Engine Ranking: Consumer Behaviour and Revenue

Idea posted: January 2014
  • Marketing

New research shows that developing product search engine rankings based on best value factors — the logarithm for a hotel site search engine would be calculated not just on price but also on proximity to beach and/or proximity to shopping areas, for example — generates greater revenue than rankings based on one criteria, such as price. The research also explores a number of other issues related to product search rankings, such as how rankings impact click through rates for various classes of products or how consumers react to personalised rankings.

Idea #298
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The Hare and the Tortoise, Jean Grandville (1803-1847) from the 1855 edition of La Fontaine's Fables (Source: Wikipedia Commons)

Crowdfunding: How a Slow Process Helps in the Long Run

Idea posted: November 2013
  • Finance
  • Innovation & Entrepreneurship

The open process of crowdfunding has some unexpected marketing and funding implications. For example, getting money for your venture faster undermines the marketing potential of crowdfunding. And, for donors at least, a sudden influx of money can lead subsequent donors to look for opportunities elsewhere.

Idea #255
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