Ideas from Money, Kevin

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Why Performance Improvements Don’t Lead to Higher Trust

Idea posted: April 2020
  • Leadership & Change
  • Marketing
  • Operations
Institutions: Henley Business School

Although a health care organization improved its services significantly, and its reputation as a result, key stakeholders continued to mistrust the organization. A research study based on in-depth interviews revealed the disconnect between transactional-driven reputation and relational-driven trust.

Idea #761
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Photo by Joshua Hoehne on Unsplash

Why Performance Improvements Don’t Lead to Higher Trust

Idea posted: January 2020
  • Leadership & Change
  • Marketing
  • Operations
Institutions: Henley Business School

Although a health care organization improved its services significantly, and its reputation as a result, key stakeholders continued to mistrust the organization. A research study based on in-depth interviews revealed the disconnect between transactional-driven reputation and relational-driven trust.

Idea #761
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Source: Pixabay

Who’s Influencing Your Stakeholders?

Idea posted: February 2018
  • Marketing
  • Operations
Institutions: Henley Business School

Third party influence can have a major impact on a company’s reputation. By replacing the traditional company-centric communication strategy, a new stakeholder-centric Channel Strategy Model helps companies understand stakeholder perspectives that are outside the companies’ sphere of experience — and opens up new avenues of indirect communication.

Idea #691
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Boeing 787-8 Dreamliner, powered by Rolls Royce engines (Source: Wikipedia Commons)

In It Together: When Companies Collaborate

Idea posted: October 2013
  • Marketing
  • Operations
Institutions: Henley Business School

When two or more companies work together – which is increasingly common – their partnership will attract a reputation among customers and other stakeholders. But firms’ management of their jointly-owned reputation has traditionally been relatively neglected. By giving it proper consideration, leaders can improve the way partnerships are perceived by others, boosting their success.

Idea #232
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