Ideas from Wansink, Brian

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Group spinning Portland Spin Studio, 2013 (Source: Wikimedia Commons)

Incentivizing Managers to Promote Employee Health: The 10% Solution

Idea posted: February 2016
  • Learning & Behaviour

In a recent study, a majority of managers agreed that companies should incentivize managers to promote employee wellness by linking their compensation — specifically 10% of bonuses and promotions — to the employee wellness activities and initiatives they have implemented.

Idea #585
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Children showing a Koh-Kae can (Source: Wikimedia Commons)

Healthy Bottom Lines – Food Marketing and Obesity Prevention

Idea posted: August 2013
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Marketing
Institutions: Cornell University, INSEAD

Food marketing has a profound — and complex — influence on consumers and is often blamed for the (increasingly global) obesity epidemic. Food companies are not in business to make people fat, however. They’re in business to make money. Research into the effects of the ‘4 Ps’ of marketing — ‘price’, ‘promotion’, ‘product’ and ‘place’ — on food consumption suggests there are profitable changes they could make to help people eat more healthily.

Idea #188
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