Search results

Sort by: Relevancy | sort ascendingDate | Title | Rating


First Choice Most Chosen

Idea posted: November 2013
  • Strategy
  • Marketing

Human beings may be biologically hardwired to prefer the first option presented to them, particularly if they have to make that choice quickly. Businesses can use this finding to tailor their marketing and other strategies to nudge customers towards a particular product or service. Recent research confirms the importance of being first and why this should inform point-of-sale, online, and other marketing messages.

Idea #267
Read Idea

Chief Information Officers: Secrets to Success

Idea posted: January 2013
  • Leadership & Change
  • Learning & Behaviour

A valuable learning tool for CIOs, this Idea draws upon the successes and experiences of 14 extraordinary Chief Information Officers from organizations including FedEx, Cisco, Time Warner and the US Department of Defence. Cross-referencing both personal characteristics and environmental factors universal to all 14 we can define and determine the skills needed to excel in this role.

Idea #069
Read Idea
Real Time Analytics