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Plastic face protection from snowstorms. Canada, 1939 (Source: Wikimedia Commons)

Why Great New Products Fail

Idea posted: April 2016
  • Innovation & Entrepreneurship
  • Marketing

Many excellent new products fail because companies fail to understand how customers make their purchasing decisions. Specifically, customers decide what they want to buy based on one of two things: their search for new information or the inferences they make based on the information they have. Great new products fail when through their searches or inferences, customers fail to recognize their value.

Idea #601
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The Architect’s Dream, Thomas Cole, 1840 (Courtesy: Toledo Museum of Art, Toledo, Ohio, USA)

How Successful Megaprojects Are Games of Innovation

Idea posted: March 2016
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Operations

Megaprojects are not so much linear constructions of grand designs, but more a ‘game’ of innovation between players slowly ‘shaping,’ through a series of episodes, the project over time.

Idea #587
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Coffee Break ad from Life Magazine, featuring Gracie Allen and George Burns, 1953 (Source: Wikimedia Commons)

Why Slack Time Is Important for Innovation: It’s Not What You Think

Idea posted: October 2015
  • Innovation & Entrepreneurship

New research shows that innovation efforts benefit from giving employees free time (aka ‘slack time’), but not for the reason you might believe. While Google’s free time initiative might have led to creative new ideas, the real benefit of slack time is to allow innovators to get the administrative and other execution-oriented tasks done.

Idea #558
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Peter Fonda rides a replica of the 'Captain America' Harley-Davidson used in Easy Rider (Source: Wikimedia Commons)

Turn Your End-User Innovators Into R&D Partners

Idea posted: May 2015
  • Innovation & Entrepreneurship

From self-customized motorcycles to modified software, end-users have the capabilities to develop and diffuse into their market their innovations. Producers have to choose whether to ignore these innovators or adapt their R&D processes to include them as partners.

Idea #513
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Dante Shows an Artist Some Unusual Clouds, by Ivan Aivazovsky, 1883

Six Imperatives for Companies to Embrace Cloud Computing

Idea posted: December 2014
  • Strategy
  • CSR & Governance
  • Innovation & Entrepreneurship
  • Operations

Cloud computing can offer companies more cost-effective and agile IT capabilities than many traditional in-house IT services and functions. Based on an extensive study of a company successfully expanding its cloud computing capabilities, as well as on interviews with 45 other companies, a research team from the MIT’s Center for Information Systems Research lays out the imperatives that help companies prepare for and manage the shift to cloud computing.

Idea #465
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Communication and the Science of Great Team Building

Idea posted: January 2013
  • Innovation & Entrepreneurship
  • Leadership & Change

There is an ineffable buzz about a good team at work. You can just sense it. Understandings between team members seem effortless, sometimes almost telepathic. The attainment of this serene team cohesion is often discussed in terms of ‘art’ rather than something we can look at through the prism of science. But what if that buzz were something that could actually be taught to a team? This Idea shows just how it can.

Idea #050
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Last Call for Social Media Sceptics

Idea posted: January 2013
  • Innovation & Entrepreneurship
  • Leadership & Change
  • Learning & Behaviour
  • Marketing

Social media sceptics have all but scurried back into the woodwork. The game is up and the die cast: social media is here to stay. Each week the ‘fad’ seems to blow open a new way of doing things in a different industry; democratizing our flow of ideas even further. The scope of opportunity for science, art, and business here – seems infinite. But what role can leadership play to facilitate those opportunities and create value for their organizations?

Idea #062
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