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The ladies' egg & spoon race, Picklescott Village Fete & Sports Day 1963 (Source: Picklescott.org.uk)

Motivation by Last Place Aversion

Idea posted: June 2013
  • Finance
  • Leadership & Change
  • Learning & Behaviour

Nobody wants to fail, and being in last place is the worst of failures. New research reveals, however, that the aversion to last place is a powerful driving factor in many decisions, which might offer unexpected opportunities for business.

Idea #155
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Australian Recruitment Poster, World War 2 (Source: Wikimedia)

Leveraging Cyclical Unemployment for a Stronger Workforce

Idea posted: April 2013
  • CSR & Governance
  • Finance
  • Learning & Behaviour

What can we learn from an analysis of the compositional changes in the pool of unemployed over the years? This Idea demonstrates that during recessions, the pool of unemployed shifts disproportionately towards workers with high wages. Unfortunately for the companies letting them go, these are usually also the most productive employees too, but for savvy HR executives that are able to hire them, it could mean great additions to their organization’s workforce.

Idea #094
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