Peter Fonda rides a replica of the 'Captain America' Harley-Davidson used in Easy Rider (Source: Wikimedia Commons)

Turn Your End-User Innovators Into R&D Partners

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Key Concept

From self-customized motorcycles to modified software, end-users have the capabilities to develop and diffuse into their market their innovations. Producers have to choose whether to ignore these innovators or adapt their R&D processes to include them as partners.

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